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Not long ago, Susan and I went
to the Mountain Heritage Arts and Crafts Festival, which sprawled across
an enormous field in West Virginia. There, I saw enough "Proud to
be an American" t-shirts to hold me for a while.
Before
we had even passed back out the gates and located the car in the gently
sloping, beaten-down meadow that served as a parking lot, I was hunting
for alternatives. Something must be done to wean my people off this dangerous
addiction to escapist nationalism. It's a drug we're ingesting in increasing
doses to take our minds off our collective troubles. But while we lie
twitching on the bathroom floor with glitter-stars flowing in our veins,
decades worth of progress in civil liberties is being heisted from the
apartment by our smarmy landlords. To run with the metaphor.
After batting around a few
variations of "Proud to be [Accident of Birthplace]" I spent
an evening drawling up "Proud to be Appalachian," which I immediately
sent off to be printed on a test t-shirt.
I had so much fun that I began
considering the possibility of abandoning my regular paid work and building
a t-shirt empire. That's kind of where I am with work right now. Being
a designer can be a little hard when you actually have to listen to your
clients and do what they want instead of what I know they should
want. I need a little break and the shirt empire was like a sliver of
daylight coming in under the exit door. I envisioned carrying the shirt
around to various alternagear merchants who would see in it the potential
for bazillions of dollars and a creeping tide of humorous reflection on
the whole "American" thing. So being a traveling salesman seems
like fun to me right now.
I showed the shirt to Jim,
who felt that maybe the satire was a so muted as to be invisible to many
people. He suggested something like a car up on blocks to grub things
up. But I realized something funny -- I really do have a measure
of pride in my rural upbringing and the perspective it forever provides
on my urban life. I'm glad I'm not a real city person in much the same
way that most Americans are pleased that they don't have to spend their
lives in base poverty under a corrupt government someplace extremely hot.
Proud to be [Accident of Formative Environment].
I actually slapped together
a store
through CafePress just in case anybody would like to get their own shirt.
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